Deny Criminals the Pleasure of Using Whatever They Take from You
Reducing the Rewards of Shoplifting Using Ink Tags
A large national chain of women's clothing stores studied the effectiveness of using ink tags to reduce shrinkage. They wanted to answer two questions:
- Were the ink tags cost-effective?
- Did the ink tags work better than electronic article surveillance (EAS) tags?
In the first study, they began using ink tags in 14 brand-new stores. These stores were spread throughout the country and were similar to stores in the rest of the chain. After the first inventories in the stores with ink tags, from six months to a year later, it was discovered that shrinkage was, on average, 14% less than the chain-wide average. Ink tags were cost-effective. Not only was shrinkage less in stores with ink tags, it was actually cheaper to use ink tags as opposed to EAS.
In the second study, there were four stores that used EAS, but still had high shrinkage levels. The EAS tags were replaced with ink tags. Within a year, shrinkage dropped about 42%.
Would ink tags work in your store? Would it be more cost-effective to use ink tags?
For more information about this case study, click here.
